SEO Auditing Services

An SEO audit is a checkup for your website’s search engine visibility. It identifies areas for improvement to help you rank higher in search results.

SEO audit services are conducted by consultants or agencies such as Nemred to analyze your website’s search engine strengths & weaknesses, suggesting improvements to boost ranking.

Elements audited during an SEO review of a website include:

• Crawlability
• Website Speed
• Mobile-friendliness
• Security
• Structured Data
• Keyword Research
• Content
• Optimization
• Title Tag & Meta Description Optimization
• Image Optimization
• Internal Linking
• Backlink Analysis
• Brand Mentions
• Competitor Analysis
• User Experience (UX)
• Analytics & Metrics
• Penalty Assessment

An SEO audit cost can vary depending on the complexity of your website, the agency’s experience, and the specific services included. Here’s a general range:

• Price Range (USD): $600 – $15,000
• Price Range (EUR): €559 – €14,000

Breakdown by Website Size:

• Small Website: Expect to pay on the lower end of the range (around $600- $3,000 / €559 – €2,700).
• Medium Website: Costs can range from $3,000 – $7,000 (EUR €2,700 – €6,300) for a more in-depth analysis.
• Large Website: Complex websites with extensive content might cost $7,000 – $15,000 (EUR €6,300 – €14,000) for a comprehensive audit.

Additional Factors Affecting Cost:

• Geographic Location: Prices may vary slightly depending on the agency’s location.
• Level of Customization: Highly customized audits with additional services will cost more.

SEO audits can be absolutely worth it, but the value depends on your website’s goals and current SEO health.

Here’s a breakdown to help you decide:

Benefits of SEO Audits:

• Identify SEO Strengths & Weaknesses: Gain valuable insights into what’s working well for your website’s search engine optimization and what areas need improvement.
• Boost Search Ranking & Organic Traffic: By addressing SEO issues, you can potentially increase your website’s visibility in search results, leading to more organic traffic and website visitors.
• Improve User Experience: SEO audits often consider user experience (UX) factors, helping you identify ways to make your website more user-friendly and engaging.
• Develop a Data-Driven SEO Strategy: The insights from an audit can form the foundation of a data-driven SEO strategy, allowing you to prioritize your SEO efforts.

Who Can Benefit Most:

• Websites with Low Organic Traffic: If your website isn’t attracting enough organic visitors, an audit can help identify the reasons and provide a roadmap for improvement.
• Websites Experiencing Ranking Drops: If your website’s ranking has dropped in search results, an audit can help diagnose potential issues.
• Websites Undergoing Redesign or Relaunch: An audit before a website redesign can help ensure the new website is SEO-friendly.
  Businesses with
• Limited SEO Knowledge: SEO audits can be particularly valuable for businesses without internal SEO expertise.

Alternatives to Consider:

• Free SEO Tools: There are free SEO tools available online that can provide basic insights. However, they may not offer the same level of detail or expertise as a professional audit.
• DIY SEO Research: If you have the time and resources, you can research SEO best practices and conduct your own SEO analysis. But this can be time-consuming and may not uncover all the relevant issues.

Yes, you can! At Nemred, we believe in offering a quality SEO audit that provides valuable insights to help you understand your website’s SEO performance. However, while we do offer ‘free SEO audits,’ it’s important to note that these are designed to offer initial consultations and basic reports. Our aim is to provide you with a snapshot of your current SEO status and highlight areas for improvement. For a more comprehensive and detailed assessment tailored to your specific needs, we recommend considering our full suite of SEO services. This ensures a thorough analysis and actionable recommendations to maximize your website’s potential and achieve long-term SEO success.

While a professional SEO audit offers the most comprehensive analysis, you can conduct a basic audit yourself to gain valuable insights and identify areas for improvement. Here’s a step-by-step approach:

Conducting a Basic SEO Audit: A Step-by-Step Guide

1. Technical SEO:

• Crawlability: Use tools like Google Search Console to check if search engines can access your website’s content. Look for crawl errors that might prevent indexing.
• Website Speed: Utilize tools like Google PageSpeed Insights or GTmetrix to assess your website’s loading times. Aim for fast loading speeds for a better user experience and SEO benefit.
• Mobile-friendliness: Test your website’s mobile responsiveness using Google’s Mobile-Friendly Test tool. Ensure your website displays and functions flawlessly on mobile devices.
• Security: Check for a valid SSL certificate (indicated by a padlock symbol in the address bar) signifying a secure connection.

2. On-Page SEO:

• Keyword Research: Utilize free keyword research tools like Google Trends or Keyword Planner (limited free usage) to identify relevant keywords your target audience searches for.
• Content Analysis: Review your website content for keyword usage, clarity, and value to your target audience. Aim for informative, engaging content optimized for relevant keywords.
• Title Tags & Meta Descriptions: Analyze your website’s title tags and meta descriptions for clarity, keyword inclusion, and appropriate character lengths. They play a crucial role in search results.
• Image Optimization: Check image file sizes for fast loading times. Use descriptive alt text for accessibility and SEO benefits.

3. Basic Off-Page SEO:

• Backlink Analysis: While a full backlink analysis might require paid tools, you can use free tools like Moz Link Explorer (limited free usage) to get a basic overview of backlinks pointing to your website. Look for the quality and relevance of these backlinks.

4. User Experience (UX) Evaluation:

• Navigation: Review your website’s navigation structure. Ensure it’s clear, intuitive, and allows users to easily find what they’re looking for.
• Content Readability: Use tools like Hemingway Editor (free online tool) to check your content’s readability score. Aim for easily understandable content.

5. Analytics & Reporting (Optional):

Google Analytics: If you have Google Analytics set up, explore website traffic data to understand user behavior and identify potential SEO opportunities.

Additional Tips:

• Focus on high-impact improvements. Start by addressing the most critical SEO issues identified during your audit.
• Prioritize user experience. A website that is user-friendly and provides value to visitors is more likely to perform well in search results.
• Stay updated on SEO best practices. SEO guidelines evolve. Regularly research and implement the latest best practices.

Remember:

A basic SEO audit is a starting point. For a more in-depth analysis and strategic recommendations, consider a professional SEO audit service.

We personally love Google Search Console, Screaming Frog and Semrush but there’s no single “best” SEO audit software as the ideal choice depends on your specific needs and budget.

Here’s a breakdown of some popular options to consider:

Free Options:

• Google Search Console: A must-have free tool from Google that provides valuable insights into website health, crawl errors, indexing status, and basic keyword ranking data.
• Small SEO Tools: Offers a variety of free SEO tools for checking website speed, mobile-friendliness, broken links, and basic on-page SEO analysis.
• Screaming Frog SEO Spider (Free Version): This free version allows crawling up to 500 URLs and provides insights into technical SEO issues like broken links, missing meta descriptions, and server errors.

Paid Options (with Free Trials Often Available):

• SEMrush: Offers a comprehensive SEO suite with website audit tools, keyword research, competitor analysis, and backlink tracking. Ideal for agencies or businesses needing advanced features. Pricing starts around $139.95/month.
• Ahrefs: Renowned for its powerful backlink analysis and technical SEO auditing capabilities. Ahrefs is great for in-depth analysis but can have a steeper learning curve. Pricing starts around $129/month.
• Moz Pro: Provides a well-rounded SEO toolkit including site crawl, keyword research, on-page optimization suggestions, and backlink analysis. Moz offers a user-friendly interface and is a good choice for businesses of various sizes. Pricing starts around $99/month.
• SEOptimer: A user-friendly tool focusing on on-page SEO optimization and technical SEO audits. Offers different pricing plans depending on features needed, starting around $19/month.

Choosing the Right Tool:

• Consider your website’s size and complexity. For smaller websites, free options might suffice. For larger ones, paid tools offer more advanced features.
• Identify your specific needs. Do you need a basic audit or advanced features like backlink analysis?
• Look for a user-friendly interface. Especially if you’re new to SEO, a user-friendly interface can make a big difference.
• Explore free trials. Many paid tools offer free trials, allowing you to test-drive the software before committing.

Remember:

• SEO audit software is a valuable tool, but it’s not a magic solution.
• Understanding SEO best practices and ongoing optimization efforts are crucial for long-term SEO success.